GoCyclists Marketplace
A bicycle marketplace system for both sellers & buyers. Sellers can post their gear for sale along with bike exchange & cycling accessories, whereas buyers can make orders in bulk as well as in single.
Project Type
Web & Mobile Application
Client from
USA
Industry
E-commerce
Technology Used
Node JS, React JS, Flutter
Design Process
Problem Statement
To create a user-friendly and visually appealing platform that would make it easy for both buyers and sellers to navigate and use the marketplace, while also catering to the needs of the cycling community. Letting share the common space to both buyer & seller was quite risky & we had to manage it in a way that they both find their required things.
About GoCyclists
It’s a USA-based e-commerce marketplace, an online platform that allows multiple vendors to sell Gear/Bike to customers & where buyer can make purchase in bulk or single item. The platform where majorly client wanted to push the seller community in an initial phase to set up a business in the longer term.
Kicked off with Meets
Our first meeting with client to go deep into project understanding to officially start the project. All the required departments where in the meeting to understand the project goals. We focused on the business background, competitor’s business, underlying problems and insights, target audience, design direction, project plan and questions.
Research
We started talking to a few vendors about how they usually sell their gear and also did market research, where we explored well-known online platforms to understand what particular information they take from seller while listing their products. Also understand buyer’s behavior while purchasing single/bulk items from an online platform. As we were working for a product that has foreign-based users, we took help from client to understand their mentality towards the product & language.
Target users
Sellers Could be
- Manufacturers
- Distributor
- Wholesaler
- Retailer
- Normal users who wants to sell their cycle.
Pain Points
- Complicated listing system
- No help to find required vehicle while listing
- No preview of how product will look at the end
- No common place to track & see all details related to products
- Complicated navigation
- Not getting mobile view of the listing & sales flow
Needs
- Simple Navigation flow
- Easy to fill all details while listing
- A good common place to check everything together
- To have trust & feel safe
Buyers could be
- Manufacturers
- Distributor
- Wholesaler
- Retailer
- Normal users who wants to buy the cycle.
Pain Points
- Complexity in Navigation
- Limited Product Information
- Ineffective Search Functionality
- Difficulty in Seller Communication
- Complex Checkout Process
- Not Getting Responsiveness
Needs
- Wide Product Selection
- Filter option
- Efficient Customer Support
- Seamless Checkout Process
Seller’s User Flow
Buyer’s User Flow
Rough Wireframes
After the product meeting, we sketched out rough flows and wireframes to summarize and plan how we design them. We were involved in the project from ideation, so we understood the end to end flows. After defining the flows with the team (mostly with product owner and a product manager) we documented it. Once the flows/wireframes confirmed by all team, we started to create hi-fi wireframes.
Hi-fidelity Wireframes - Seller flow
Iterations to make Navigation clear & simple
Decided to keep design simple and clear, with easy-to-navigate menus and search filters. Tried to focus on a variety of categories provided by platform to help users quickly find the products they are looking for
1. Seller will switch screen by selecting sell gear from nav bar. 2. Then he can even search for the product which he wants to list or can start from scratch.3. On scrolling down he’ll get to see more section which will educate him about the flow & benefits of selecting this platform.
Product Listing flow
Offering robust listing features enables sellers to easily and effectively showcase their products. When sellers have access to comprehensive and customizable listing options, they can create compelling product listings that highlight the unique features, specifications, and benefits of their offerings. This, in turn, leads to a more positive and productive seller experience on the platform. Effective listing features contribute to higher conversion rates. When sellers can provide accurate and detailed information about their products, it helps buyers make informed purchase decisions.
Simplified Setup and Onboarding
Here Seller would expect a streamlined and efficient onboarding process that allows them to quickly set up their online store and start selling. User-friendly interfaces, clear instructions, and intuitive seller dashboards help sellers easily list their products, manage inventory, and track sales.
Inventory and Order Management
Efficient inventory and order management tools are essential for sellers to effectively manage their online stores. Features such as inventory tracking, automated order notifications, and shipping integrations help sellers stay organized and fulfill customer orders promptly.
Hi-fidelity Wireframes - Buyer flow
Wide Product Selection & Filter option
Efficient inventory and order management tools are essential for sellers to effectively manage their online stores. Features such as inventory tracking, automated order notifications, and shipping integrations help sellers stay organized and fulfill customer orders promptly.
Trust and Safety
Buyers want a secure and trustworthy marketplace. They look for trust-building features such as seller ratings, reviews, and certifications. A transparent and reliable payment system, as well as robust customer protection measures, are essential to establish trust and ensure a safe buying environment.
Seamless Checkout Process
Buyers value a smooth and hassle-free checkout process. A streamlined and intuitive checkout flow with minimal steps, clear instructions, and the option to review and modify the order before finalizing the purchase helps buyers complete their transactions efficiently.
Web User Interface - Seller
Web User Interface - Buyer
Mobile UI - Seller & Buyer
Technology Used
For Wireframing, UI Design & Prototyping
For User Flow
For illustration and Icon Design
For Cross-platform Development
For Frontend Development
For Backend Development
What Client says
Denver M.
CEO, GoCyclists, USA
I am thrilled to share my experience working with the team for our GoCyclists ecommerce marketplace and mobile application. From the very beginning, their professionalism and expertise stood out, making the entire process seamless and enjoyable.
They truly understood our vision and translated it into a user-friendly platform that exceeded our expectations. Their attention to detail, combined with their technical skills, resulted in a robust and visually stunning marketplace where cycling enthusiasts can connect, buy and sell products effortlessly.
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