The On-Demand Service Marketplace Business and Revenue Model

June 15, 2022

The on-demand service marketplace is a current business model that relies on third-party applications. The on-demand services marketplace is a relatively new business model that is only now gaining popularity.


The on-demand business model has been a popular and constantly evolving trend for quite some time. It’s not surprising that business owners are switching to on-demand services, as technology has made convenience a top priority. It’s something we can all relate to – ordering pizza from the comfort of our couch while watching a movie or easily getting a ride without having to face endless rejections early in the morning.

We’re all dreaming of a world where everything can be accomplished with just a few clicks. This is why many small and large businesses are embracing the on-demand model. The benefits are not just for customers but for businesses as well. The on-demand model allows for ease of management and efficient operations. But,

What Is an On-demand Service Marketplace?

The on-demand service marketplace is a platform that connects service providers with customers. These marketplaces offer a fast and convenient way for customers to access various services from different providers. One of the key characteristics of the on-demand service marketplace is that it operates in real-time, allowing customers to get the services they need quickly and easily. This marketplace is enabled by mobile apps and websites, which allow customers to request services, view service provider profiles, and make payments.

The market for on-demand marketplaces continues to grow and is expected to experience tremendous growth shortly. Among the 310 companies valued at $1 billion by January 2019, 23 belong to the On-Demand industry, according to the CBInsight report of Global Unicorn Club, encouraging more entrepreneurs to invest in this thriving sector. According to HBR, nearly 49 percent of users who use on-demand services are millennials. Among the rest, 30 percent are between 35 and 54. To be part of this rapidly expanding economy, you must be prepared for the growing competition.

Types Of On-Demand Solutions 

Service On-demand Model

The service on-demand model combines various services, ranging from hair coloring to plumbing, under one platform, providing customers with a comprehensive and integrated solution for their hyperlocal service needs.

An on-demand platform allows consumers to find, book, and review professional services without leaving their homes. This has been made possible by companies such as UrbanClap, Fiverr, and Upwork, which have successfully bridged the gap between service providers and customers.

By integrating different services onto one platform, the on-demand service model has created a convenient and efficient solution for consumers, allowing them to access a wide range of services easily.

On-Demand Logistics Model

While traditional courier services may get the job done, they often have many obstacles. Moving something from point A to point B can be complicated and costly, leading to delayed deliveries.

The on-demand logistics services simplify the delivery process by transporting goods quickly and efficiently, often on the same day or earlier. A survey predicts that the on-demand logistics market will reach $75 billion by 2030! Switching to an on-demand logistics model saves time and money and allows consumers to track their deliveries in real-time, giving them peace of mind.

Food On-Demand Model

Food Delivery Apps

The food on-demand model has revolutionized the food industry by providing customers with quick and convenient access to food through food delivery apps. These apps have transformed how we consume food by saving time and effort and only requiring a few taps on our mobile phones.

Food startups have witnessed exponential global growth in recent years due to the constant and eternal demand for food solutions. In fact, by 2027, the market volume for revenue is predicted to be around $1.45 trillion, with an annual growth rate of 12.33% (CAGR 2023-2027). This makes it a great opportunity for entrepreneurs to set up their on-demand food apps and capitalize on this growing trend.

Some of the key players in the on-demand food industry include Uber Eats, Instacart, Grubhub, and many more.

On-Demand Delivery Model

The on-demand delivery model has transformed traditional delivery methods in the same way as logistics businesses. By employing available resources and time efficiently, this model ensures that orders are delivered to their destinations quickly and efficiently. According to a survey, 60% of US customers are willing to pay an extra $10 for same-day furniture delivery.

Postmates is an excellent example. It is an on-demand delivery solution that has dominated the American market. With Postmates, customers can have anything delivered to their doorstep for a minimal fee. By addressing a significant barrier in the delivery segment, the company has attracted funding from investors and has become a household name in the market.

The Revenue Model of On-Demand Service Marketplace

The on-demand service marketplace operates on a unique revenue model that differentiates it from other business models. The revenue model of on-demand service marketplaces is based on their services. Here are some of the most popular revenue models used by on-demand service marketplaces:

Commission-based Revenue Model

The commission-based revenue model is the most commonly used for on-demand service marketplaces. Under this model, the platform charges a commission fee from the service providers for every transaction made through the platform. For example, Airbnb charges a commission fee from hosts for every booking made through its platform.

Advertising-based Revenue Model

Under the advertising-based revenue model, on-demand service marketplaces earn revenue through advertising. They offer advertising space to third-party companies and earn revenue from advertising fees. For example, Yelp earns revenue through advertising fees from businesses that want to advertise on its platform.

Subscription-based Revenue Model

This revenue model is based on subscription fee charges. It takes some amount of money from the users. For example, LinkedIn charges a subscription fee to businesses that want to use its hiring platform.

Transaction-based Revenue Model

The transaction-based revenue model is similar to the commission-based revenue model. Still, instead of charging a commission fee, the platform charges a transaction fee for every transaction made through the platform. For example, Square charges a transaction fee from merchants for every transaction made through its platform.

Comparison of Revenue Models

The revenue model of an on-demand service marketplace depends on various factors, such as the type of services offered, the target audience, and the competition. Each revenue model has its advantages and disadvantages. For example, the commission-based revenue model is easy to implement and can generate significant revenue. However, it may not be suitable for all types of services. The subscription-based revenue model can provide a predictable revenue stream, but it may not be ideal for platforms with a high churn rate. Ultimately, the choice of revenue model depends on the unique needs and goals of the on-demand service marketplace.

Factors that Influence the Success of On-Demand Business 

Reliability and Accuracy 

To build a loyal customer base, meeting expectations consistently is important. Your delivery partners should be reliable and skilled to ensure the timely delivery of orders. However, quality should not be compromised for speed. If customers encounter any issues, a prompt and fair resolution is necessary.

User-Friendly Interface 

Customers are always looking for convenience and simplicity. They want easy-to-use apps and platforms that require minimal effort to access. Optimizing your website and app for a user-friendly experience is crucial as an on-demand service provider. The interface should be easy to navigate, and customers should be able to track their orders in real-time.

The on-demand economy is constantly evolving, and to remain competitive, it’s essential to stay informed of market changes. Keep track of technology updates and trends in the last-mile delivery industry. It’s also important to know the customer’s location, inventory, and delivery partner’s location to provide the best service possible.

The Growing Popularity of On-Demand Business Models 

On-demand services have been a game-changer in the business world and are here to stay. As the industry continues to grow, much must be explored and developed. Therefore, businesses must use these innovative solutions to their fullest potential.

It is conceivable that customers will rely entirely on on-demand services in the future. Thus, providing customers with convenience and reliability is critical to keep them engaged and satisfied with your services. This opportunity should not be missed, so businesses should embrace the on-demand business model and stay ahead of the curve.🚀

On-Demand Service market place

Jinesh Shah



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